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Jet2 Solves Customer Calls With Snowflake Cortex

> Snowflake's at the heart of our data analytics estate. So, getting teams up to speed with how to use it and how to get the right return on investment from that platform is critical.

Show: Snowflake Summit · Publisher: Snowflake · Host: Snowflake editorial

Episode URL: https://www.youtube.com/watch?v=K9_vngfThfI

Publish date: 2026-04-14
Duration: 150.0s
Default source credibility: MEDIUM — Vendor conference — Snowflake keynotes and product launches are marketing (LOW for claims about own products). Named F500 customer talks with production metrics stay HIGH. Filter aggressively for customer sessions with named speakers and quantified outcomes; skip product demos and partner pitches.

  • Jet2 uses Snowflake Cortex to analyze call transcripts, improving self-service website capabilities and reducing contact center calls.
  • Snowflake training helped Jet2 recognize the importance of partnering for specialized training, enhancing their data analytics.
  • Future plans include implementing proof of concepts for natural language capabilities to enable business users to ask questions of data.

Extracted quotes

# Credibility Speaker Org Timestamp Topic Quote
1 MEDIUM Dave Herd (Head of Data Engineering and Analytics) Jet 2 and Jet 2 Holidays 0:37 07-adoption-challenges Snowflake’s at the heart of our data analytics estate. So, getting teams up to speed with how to use it and how to get the right return on investment from that platform is critical.
2 MEDIUM Dave Herd (Head of Data Engineering and Analytics) Jet 2 and Jet 2 Holidays 1:44 07-adoption-challenges Following the contact center call intent program, we are seeing an impact in terms of our understanding of calls going into the contact center and it has allowed us to prioritize activity in order to improve our website self-service capability and ultimately reduce the number of calls that we have coming into the contact center.

Per-quote detail

1. Dave Herd — Jet 2 and Jet 2 Holidays (0:37)

Snowflake’s at the heart of our data analytics estate. So, getting teams up to speed with how to use it and how to get the right return on investment from that platform is critical.

  • Credibility: MEDIUM — Named exec with specific claim about platform adoption, but missing denominator.
  • Topic tag: 07-adoption-challenges

2. Dave Herd — Jet 2 and Jet 2 Holidays (1:44)

Following the contact center call intent program, we are seeing an impact in terms of our understanding of calls going into the contact center and it has allowed us to prioritize activity in order to improve our website self-service capability and ultimately reduce the number of calls that we have coming into the contact center.

  • Credibility: MEDIUM — Named exec with specific claim about impact, but missing denominator.
  • Topic tag: 07-adoption-challenges

Extracted 2026-04-14T14:11:53 via scripts/podcast_mine.py (MLX mlx-community/Qwen2.5-32B-Instruct-4bit).