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Engineering the Next Era of Agentic AI (with Publicis Sapient)

> We're seeing a lot of asks and demands around really what the front office transformation can look like with the world of AI and Agentic AI, but I think one of the things that we'll talk about as we

Show: Google Cloud Next · Publisher: Google Cloud · Host: Google Cloud editorial

Episode URL: https://www.youtube.com/watch?v=cpjh22CAEkg

Publish date: 2026-04-14
Duration: 1511.0s
Default source credibility: MEDIUM — Vendor conference — Google keynotes and product launches are marketing (LOW for claims about own products). Named F500 customer talks with production metrics stay HIGH. Filter aggressively for customer sessions with named speakers and quantified outcomes; skip product demos and partner pitches.

  • Publicis Sapient’s journey from an advertising agency to a technology powerhouse highlights the importance of integrating AI into core enterprise systems for true transformation.
  • The company’s Bodhi platform bridges the gap between marketing and IT, enabling seamless integration of AI into business processes and delivering faster, more personalized outcomes.
  • Agentic AI requires a multidisciplinary approach, combining strategy, product, engineering, experience, and data to drive business value and reimagine processes.

Extracted quotes

# Credibility Speaker Org Timestamp Topic Quote
1 MEDIUM Shironica (Google Business Unit Leader) Publicis Sapient 9:26 07-adoption-challenges We’re seeing a lot of asks and demands around really what the front office transformation can look like with the world of AI and Agentic AI, but I think one of the things that we’ll talk about as well is in order to do that, we also have to look at the backend systems. So when clients are coming to us and talking about the front end, we do want to take a step back and say how is your back end looking because just fixing the glass layer if you may without really touching the core systems and the back end will give you immediate results maybe but not long-term longevity and results.
2 MEDIUM Vishnu (AI Products Leader) Publicis Sapient 18:45 07-adoption-challenges We’re looking at the same client to start connecting forecasting models. How do you push your advertising to the right places where you’re sending your product to? Because there’s nothing worse than trying to push a promotion to a place and then no stock.

Per-quote detail

1. Shironica — Publicis Sapient (9:26)

We’re seeing a lot of asks and demands around really what the front office transformation can look like with the world of AI and Agentic AI, but I think one of the things that we’ll talk about as well is in order to do that, we also have to look at the backend systems. So when clients are coming to us and talking about the front end, we do want to take a step back and say how is your back end looking because just fixing the glass layer if you may without really touching the core systems and the back end will give you immediate results maybe but not long-term longevity and results.

  • Credibility: MEDIUM — Named exec with specific claim about front and back end systems, but vendor context.
  • Topic tag: 07-adoption-challenges

2. Vishnu — Publicis Sapient (18:45)

We’re looking at the same client to start connecting forecasting models. How do you push your advertising to the right places where you’re sending your product to? Because there’s nothing worse than trying to push a promotion to a place and then no stock.

  • Credibility: MEDIUM — Named exec with specific claim about forecasting models and stock issues, but vendor context.
  • Topic tag: 07-adoption-challenges

Extracted 2026-04-14T12:47:09 via scripts/podcast_mine.py (MLX mlx-community/Qwen2.5-32B-Instruct-4bit).