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Bonus Episode: How Can Organizations Better Measure and Manage Artificial Intelligence?

> Among marketing professionals, the response was even higher, like close to 90%.

Show: Me, Myself, and AI · Publisher: MIT Sloan Management Review + BCG · Host: Sam Ransbotham, Shervin Khodabandeh

Episode URL: https://pdst.fm/e/traffic.megaphone.fm/AMMTO5470376007.mp3?updated=1708540937

Publish date: 2024-03-12
Duration: NAs
Default source credibility: HIGH — MIT SMR + BCG joint production. Named F500 CxOs on-record about production AI deployments. Academic/consulting co-brand keeps claims disciplined. Host has light BCG framing; guest metrics stay HIGH.

  • Organizations are seeing organic AI adoption, especially in marketing, driven by workers’ self-education and use of open-source tools.
  • Measuring AI use is complex; firms often use AI incidentally without realizing it, leading to varied adoption rates.
  • Explainable AI tools are being exploited to provide transparency and accountability, making AI outputs more understandable to decision-makers.

Extracted quotes

# Credibility Speaker Org Timestamp Topic Quote
1 HIGH Carol Corrado (Senior Policy Scholar) Center for Business and Public Policy at Georgetown 03:19 02-corporate-tools Among marketing professionals, the response was even higher, like close to 90%. This is organic, because most people just did this on their own, educated themselves, and applied these open source products.
2 HIGH Nicholas Olis (Senior Economist) Center for Economic Studies, U.S. Census Bureau 08:35 07-adoption-challenges We get something between 3% and 6% of firms in the U.S. that use AI. This percentage varies considerably depending on the definition of AI and specific applications.
3 HIGH Nicholas Olis (Senior Economist) Center for Economic Studies, U.S. Census Bureau 17:53 09-ai-adoption-cycle Firms that did adopt AI, they trained their workers, and so they required a slightly higher skill level than previously before they adopted AI.

Per-quote detail

1. Carol Corrado — Center for Business and Public Policy at Georgetown (03:19)

Among marketing professionals, the response was even higher, like close to 90%. This is organic, because most people just did this on their own, educated themselves, and applied these open source products.

  • Stat: 90% of marketing professionals use AI, 2023, measured by Conference Board
  • Credibility: HIGH — Named exec with specific metric and unscripted interview.
  • Topic tag: 02-corporate-tools

2. Nicholas Olis — Center for Economic Studies, U.S. Census Bureau (08:35)

We get something between 3% and 6% of firms in the U.S. that use AI. This percentage varies considerably depending on the definition of AI and specific applications.

  • Stat: 3-6% of U.S. firms use AI, 2023, measured by U.S. Census Bureau
  • Credibility: HIGH — Named exec with specific metric and unscripted interview.
  • Topic tag: 07-adoption-challenges

3. Nicholas Olis — Center for Economic Studies, U.S. Census Bureau (17:53)

Firms that did adopt AI, they trained their workers, and so they required a slightly higher skill level than previously before they adopted AI.

  • Stat: AI adoption led to higher skill level requirements, 2023, measured by U.S. Census Bureau
  • Credibility: HIGH — Named exec with specific metric and unscripted interview.
  • Topic tag: 09-ai-adoption-cycle

Extracted 2026-04-14T23:38:11 via scripts/podcast_mine.py (MLX mlx-community/Qwen2.5-32B-Instruct-4bit).